Webseries – Overview, Process and Production
The concept of storytelling with Web Series format has grown tremendously in recent years. Gone are the days when one waited for their favourite serials at the end of the day. With Web series, the plotline has become more realistic and thrilling. Even the comedy genre is covered spectacularly with jokes preceding every generation. The length and time of the series have contrast changes – length of the series on average is 15-20 Episodes for 1 season, for a duration of 45-60 mins approx. Compared to traditional serials, web series are both liked by the youth and the masses.
The foundation of web series is built on defining the target audience very clearly and definitely at the initial conception stage. Segmentation on the basis of demographics and interest is done. Following segmentation, brainstorming and exchange of ideas are carried out to find the right concept for the right audience.
Unlike Short Films that convey the message, and serials that span the storytelling of generations, Web Series keep it more realistic. The concept thrives on episodic storytelling that engages the viewers and compels them to keep coming back. Each episode of a web series begins with a hook and ends with a hook. This is also a main reason for the popularity of web series – layered storytelling that adds depth and keeps the audiences invested.
The directors strive to get the right cast that has, and can show great chemistry and emotional connection. Their casting also greatly depends on the actor’s personality. This is a reason why shows with the concept of one actor thrive. Personality when met with great dialogue delivery captivates the audience, connecting and resonating with them.
When producing a web series – the pre-production phase plays a vital role in bringing the vision to life. From securing locations, finalizing scripts, assembling a production crew and scheduling, effective pre-production planning minimizes on-set challenges and helps maintain a smooth filming process.
‘Do not be an executor without a plan’.
Thinking that the storyline is enough for my web series success is a big blunder that often consumes aspiring directors and actors. Investing in quality production equipment – like good cameras, microphones, and lighting setup helps enhance your web series, giving it a polished look. Even if you are on a budget, Step Production – an organization that already equips high-quality production equipment can help you with it.
Be flexible in your approach while curating engaging content. Remember to add sound design, colour grading, special effects and trim unnecessary scenes. Make your web series balanced in a way that the transition from one scene to another is seamless and in a flow.
Web Series Marketing
Even a well-made web series won’t succeed if no one knows about it. Partner with an organization that develops custom marketing strategy to promote the series across social media platforms, content platforms and even through partnerships and influencers. Utilize teasers, trailers, and behind-the-scenes clips to generate anticipation and buzz. Remember to choose the right platform that has your target audience, and is accessible to them.
After your series is live, keep the audience engaged by interacting through comments, answering questions and sharing more about the characters or storyline. Build a community and foster a sense of connection, enabling the viewers to share and promote your content.
Do not stop at marketing, analyse and monitor the performance of every episode via how many views it gets, likes, comments and shares. Adjust your storyline accordingly, and improve engagement by working on the audience’s feedback.
Conclusion-
Why Step Production – Leading Web Series Production House in Mumbai
Step Production will help you in producing a captivating web series that is a cohesiveness of creativity, attention to detail and quality production. From understanding the audiences to pre-production, and engaging with viewers’ feedback, each step is carried out professionally. We are committed to helping creators bring their vision to life through high-quality, innovative storytelling and comprehensive support throughout the production process. With an experienced team and a passion for impactful content, Step Production is here to make your web series dreams a reality.