Be it in the form of a high-quality digital image or video content, there is no doubt that in today’s digital-driven era, there is a need for professional SKU shoots that can optimize a brand’s marketplace presence and ultimately boost sales. In this blog, we will understand what product SKU shoots are, why they matter and the impact it has on conversion rates. We will also understand product SKU shoot in terms of image and video content, and how Step Production can help you with it.
What are product SKU shoots?
A product SKU shoot involves a detailed photoshoot of each product offered, often displaying various angles, features and uses. To put it simply, it is the product positioning – visually on marketplaces, specific to one listing or one product. Whether on Amazon, Flipkart, Jiomart, or an independent e-commerce website, SKU photos and videos give consumers a comprehensive view of the product, displaying its features clearly and appealingly, encouraging a sense of reliability and transparency.
Why high-quality SKU shoots matter
High-Quality SKU shoot – images and videos are fundamental to success in e-commerce marketplaces. In the aspect of SKU Image shoots, brands are able to distinguish their product from the rest by highlighting the details and craftsmanship. They are able to grab the attention of the consumers and build trust. Showing what truly is, reduces the return rate as customers know exactly what they are purchasing.
In the aspect of SKU shoot – video content, it helps the consumers get a real-world sense on how the product looks and functions. When the consumers are able to paint the picture and visualize themselves using the specific product, it enhances customer satisfaction and boosts overall sales.
The impact of SKU shoots on Sales and Conversion Rates
Since marketplaces like Amazon, and Flipkart functions solely on the basis of digital content and visual representation, SKU shoots are nothing less important than the listing itself. According to studies, listings with high-quality images see a 15 – 30% higher conversion rate than those without. Here’s why:
- Engaging visuals increases the Click-Through Rate by driving more traffic to the product page.
- Enhanced user engagement: Clear and appealing images engage the customers longer, giving them time to absorb product details.
- Since everything is visible the way it is, it gives the customers clarity and transparency of what the product is all about. High-quality SKU shoots- images and videos further reduce the bounce rate and ultimately drive sales.
How Professional SKU Shoot Drive Brand Identity
Beyond selling a product, SKU Shoots can be a powerful tool for brand-building. A consistent style, colour scheme and background choice can make a brand memorable and recognizable, especially on platforms like Amazon, where competing products are often displayed side by side.
How to Optimize SKU Images for Different Marketplaces
Different platforms have different specifications and adhering to them can contribute to your content being SEO Optimized, increasing its visibility and sales in the process.
- Amazon: To optimize your SKU image as per Amazon guidelines, one needs to shoot the product on a white background with the product occupying at least 85% of the frame.
- Flipkart: Flipkart allows more flexibility in showing products when compared to Amazon and can help attract audiences and drive conversions
- Social Media Marketplace: SKU images on social media can be more creative with styled backgrounds and props to enhance engagement.
Choosing the Right Production Agency for SKU Product Shoot
To maximize the benefits of SKU shoots, collaborating with a professional production agency is essential. Working with an agency can give you access to professional A-grade equipment and team, which can make a noticeable difference in the final product.
Why Step Production
Step Production is a leading marketplace advertisement agency offering end-to-end services for brands. From SKU shoots to listing and optimization, the team carries out every step to industry standards procedures and regulations. Whether you are a start-up or an established business, a well-executed SKU shoot can elevate your presence in marketplace platforms and help you stand apart from your competitors. This in turn can drive more traffic, engagement and conversions. Choose Step Production for all marketplace advertisement needs and captivate the customers with high-quality content that resonates and speaks for your brand.