In an era marked by superior digital presence and online marketing, it has become critical for brands to make use of video content to showcase their products and USP, positioning them apart from their competitors. In this blog, we will explore 5 creative methods to showcase your product in a video shoot that helps your product shine and resonate with the viewers, all while driving them towards action i.e. buying.
1. Use unique angles to capture attention
One of the best way to highlight your product in a video is by playing with camera angles. Showing your product from different perspectives gives viewers a complete view and helps them understand its form, features and functionality.
Use low-angle shots to make your product look dominant, giving it a sense of power. Have a segment of high-angle shots as well, as it gives the viewer more details of your product. Make sure to zoom-in on unique patterns, textures and features showing how your product is different from the rest in the market.
Incorporate 360-degree view as well. One example to better understand this are the ad shoot for new residential projects in the market. The marketing team incorporates 360-degree view to give the viewers an immersive experience on what they should expect. They also make use of close-shot, low and high-angles, highlighting all aspects and features of the property.
2. Showcase the product in real-life scenarios
Demonstrate how your product can be used in real life. Let’s say you are selling a kitchenware product. To let viewers visualize the need for it, you need to begin with storytelling. Tell a realistic story of what are the problems faced before and how your product can solve them, making life easier. Always have your product at the centre stage of all cooking sessions.
Apart from story-telling, you need to keep in mind the target audience. Not everyone is your buyer. Hence when creating a scenario, be mindful that it resonates with that particular group. Showcase your products, not just the features but also the benefits. For example: the all-in-one blender not only comes with a variety of blade sizes and shapes, but how it can blend through solid-raw dals, and at the same time fulfil basic puree needs.
3. Use lighting to set the mood:
Lighting can make or break a product video. Hence when working with different lighting techniques, consider the product up-front.
If your product needs to look fresh, clean and soft, consider shooting in natural lighting. Some products that go well with natural lighting are beauty, wellness, and outdoor products.
For bold or premium products, dramatic lighting can create an impactful cinematic look. This can include shadow play, silhouette shots or intense spotlight to create strong contrast that emphasizes the products design and build.
Another effective lighting method is coloured lighting to set the tone. Example, if you are promoting tech gadgets, a blue or green hue can give it a futuristic feel. It helps highlight the product and individualistic features, all while shaping the experience with coloured lighting.
4. Highlight product features with Animation:
Animation gives additional emphasis on the functionality and overall easy-use attribute/feature of the product. To better understand, let’s take an example of smartwatches. If you had seen the commercials of bestselling smartwatches, you would have noticed that they made use of 3D Animations and graphics to show its core USP.
The heart icon pulsing to represent the heart rate monitoring feature, the icons and text being highlighted showing various additional features of the watch, the graphic content and text such as ‘sustainable’ and ‘water-proof’ etc. All these visually appealing content are bought to life with 3D Product Animations and Animated Graphics, highlighting the essential features and painting a picture in the minds of the viewers.
5. Engage viewers with right props and background:
In a product ad shoot, keep the backgrounds and props simple so they don’t overpower the product. Opt for minimalistic backgrounds like solid colours, soft gradients or simple textures to keep the viewers focus on the product. The same goes for prop selection. It should be done in a way that complements rather than contrasts the product.
For instance, if you are showcasing a high-end pen, consider placing it on a desk, alongside a leather notebook or a luxury watch. Remember sky is the limit when it comes to creativity. But it should be done in a way that it does not overshadow the main product itself.
Conclusion – Why Step Production – Prime Video Advertising Agency in Mumbai
Product ad shoot demands unique video content that doesn’t just show the product but also brings it to life, highlighting its core features and function that ultimately resonates with the viewers and target audience. To achieve this, start experimenting with the creative methods discussed earlier, such as using unique angles, effective lighting, and engaging props.
Focus your story on real-life scenarios and incorporate animations for maximum engagement – product’s value and benefit. For exceptional results, consider collaborating with Step Production, a leading advertising agency in Mumbai, specializing in product ad shoots that capture the essence of your brand and engage your target audience.